Privacy Policy

Introduction

This Privacy Policy ("Policy") is published by 8eff ("we", "us", "our"), the operator of the website accessible at https://8eff.cam (the "Platform"). 8eff is an independent English-language online betting and casino information service designed primarily for users in Pakistan and other jurisdictions where access to such content is lawful.

We respect the privacy of every individual who visits, accesses or interacts with the Platform. This Policy sets out in clear, formal terms how we collect, use, store, share and protect personal data, and describes the rights available to you as a data subject.

This Policy applies to all users of the Platform regardless of location, including users accessing the Platform from cities such as Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar, as well as users in other countries and territories.

Definitions

For the purposes of this Privacy Policy, the following definitions apply:

• "Personal Data" means any information relating to an identified or identifiable natural person ("data subject"), including but not limited to name, email address, IP address, device identifiers, browsing behaviour and usage data.
• "Processing" means any operation performed on Personal Data, whether or not by automated means, including collection, recording, storage, use, disclosure, erasure or destruction.
• "Data Controller" means the entity that determines the purposes and means of processing Personal Data. For the purposes of this Policy, the Data Controller is 8eff.
• "Data Processor" means a third party that processes Personal Data on behalf of the Data Controller under a contractual arrangement.
• "Consent" means any freely given, specific, informed and unambiguous indication of the data subject's agreement to the processing of their Personal Data.
• "Cookies" means small text files placed on a user's device by a website to store information about their browsing session or preferences.
• "Platform" means the 8eff website at https://8eff.cam including all associated pages, content, tools and features.
• "User" means any individual who accesses, browses or otherwise interacts with the Platform.

Data Controller

8eff acts as the Data Controller in respect of Personal Data collected through the Platform. As Data Controller, 8eff is responsible for determining the purposes and means of processing your Personal Data and for ensuring that such processing is conducted lawfully, fairly and transparently.

8eff is an information and review platform. We do not operate a gambling service, accept deposits or process financial transactions. Accordingly, we do not collect the categories of sensitive financial or gambling-related personal data typically associated with a licensed gambling operator (e.g., payment card details, gambling transaction records, KYC verification documents). Any such data would be held solely by the third-party operator you choose to engage with independently.

For all data protection enquiries, please contact us using the details set out in Section 16 (Contact Us) of this Policy.

Data We Collect

4.1 Data You Provide Directly

At present, 8eff does not require users to create an account or submit personal information to access the Platform's informational content. Where contact or enquiry mechanisms exist, you may voluntarily provide:

• Your name (first name and/or surname);
• Your email address;
• The content of your message or enquiry.

4.2 Data Collected Automatically

When you access the Platform, our systems and third-party analytics tools may automatically collect technical and usage data, including:

Data Category	Examples	Purpose
Device & Technical Data	IP address, browser type and version, operating system, device type, screen resolution	Platform security, compatibility, fraud prevention
Usage Data	Pages visited, time spent, navigation paths, referral sources, clicks	Analytics, content improvement, understanding user behaviour
Cookie Data	Session identifiers, preference flags, analytics tokens	Session management, personalisation, performance measurement
Location Data	Approximate geographic location derived from IP address (e.g., city-level: Lahore, Karachi)	Content localisation, compliance checks

4.3 Data We Do Not Collect

8eff does not collect, process or store:

• Payment card details, bank account information or any financial data;
• National identity numbers, CNIC numbers or government-issued ID data;
• Gambling transaction records or wagering history;
• Biometric data or health data;
• Special categories of personal data as defined under applicable data protection law.

Legal Basis for Processing

We process Personal Data only where we have a lawful basis for doing so. The legal bases on which 8eff relies are as follows:

• Legitimate Interests: Processing technical and usage data to operate, secure and improve the Platform, where those interests are not overridden by your fundamental rights and freedoms.
• Consent: Where you have explicitly consented to the placement of non-essential cookies or to receiving communications from us. You may withdraw consent at any time without detriment.
• Legal Obligation: Where processing is necessary for compliance with a legal obligation to which 8eff is subject, such as responding to lawful requests from competent authorities.
• Contractual Necessity: Where processing is necessary to respond to an enquiry you have submitted or to carry out steps requested by you prior to any service relationship.

How We Use Your Data

Personal Data collected by 8eff is used solely for the following purposes:

1. Platform Operation and Delivery: Ensuring the Platform loads correctly, functions as intended and remains accessible to users across Pakistan and internationally;
2. Analytics and Performance Improvement: Analysing aggregated usage patterns to understand how Pakistani users engage with content — such as which sports betting guides, casino game explanations or payment method overviews are most useful — and to improve them accordingly;
3. Security and Fraud Prevention: Detecting and preventing unauthorised access, malicious activity, denial-of-service attacks and other security threats;
4. Responding to Enquiries: Processing and responding to support messages, feedback or data subject requests submitted through available contact channels;
5. Legal Compliance: Meeting obligations under applicable law, including responding to lawful requests from regulatory authorities or courts of competent jurisdiction;
6. Content Personalisation: Using approximate location data to present content relevant to users in specific Pakistani cities or regions, where technically implemented.

Cookies & Tracking Technologies

7.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device on subsequent visits and to store limited information about your preferences or session state.

7.2 Cookies Used on 8eff

Cookie Type	Purpose	Duration
Strictly Necessary	Enable core Platform functionality including navigation and security. Cannot be disabled without impairing service delivery.	Session / Short-term
Analytics	Collect anonymised or pseudonymised data on page visits, session length and user journeys to help us understand and improve Platform performance.	Up to 24 months
Preference	Remember user settings such as language preference or content display choices across sessions.	Up to 12 months

7.3 Managing Cookies

You can manage, restrict or delete cookies through your browser settings at any time. Most modern browsers — including those commonly used on Android and iOS devices popular in Pakistan — allow you to block or clear cookies. Note that disabling strictly necessary cookies may affect the functionality of the Platform.

Where we rely on your consent for non-essential cookies, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

Data Sharing & Disclosure

8eff does not sell, rent, trade or otherwise transfer your Personal Data to third parties for their own commercial purposes. We may share limited Personal Data in the following circumstances only:

8.1 Service Providers

We engage trusted third-party service providers — such as web hosting providers, content delivery networks and analytics platforms — who process data on our behalf as Data Processors. These providers are bound by contractual data processing agreements that prohibit them from using your data for any purpose beyond delivering the specified service to 8eff.

8.2 Legal Requirements

We may disclose Personal Data where required to do so by Applicable Law, court order, regulatory authority or other competent legal process. Where permissible, we will notify you before disclosing your data in response to such a request.

8.3 Business Transfers

In the event of a merger, acquisition, restructuring or sale of substantially all of 8eff's assets, Personal Data held by us may be transferred to the acquiring entity. In such circumstances, users will be notified prior to data transfer and the acquiring entity will be required to honour the commitments set out in this Policy.

International Data Transfers

As an online platform, 8eff may utilise infrastructure, hosting services or third-party processors located outside Pakistan. This means your Personal Data may be transferred to and processed in countries other than your country of residence, including countries that may not provide the same level of data protection as Pakistan.

Where such transfers occur, 8eff takes reasonable steps to ensure that appropriate safeguards are in place, including contractual clauses that require the receiving party to protect your Personal Data in a manner consistent with the standards described in this Policy and applicable international data protection norms.

By using the Platform, you acknowledge and consent to such international transfers to the extent they are necessary to provide the Platform's services.

Data Retention

8eff retains Personal Data only for as long as necessary to fulfil the purposes for which it was collected or as required by Applicable Law. Specific retention periods are determined on the basis of the nature and sensitivity of the data, the purposes for which it is held and any applicable legal obligations.

• Technical and Usage Data: Retained in aggregated or anonymised form for up to 24 months for analytics purposes. Raw IP-level data is deleted or anonymised within 90 days where technically feasible.
• Enquiry and Contact Data: Retained for up to 12 months following resolution of the enquiry, unless a longer period is required for legal compliance or dispute resolution purposes.
• Cookie Data: Retained in accordance with the cookie durations set out in Section 7 of this Policy.

When Personal Data is no longer required for its original purpose and there is no legitimate basis for continued retention, we will delete, anonymise or securely destroy it in accordance with our internal data disposal procedures.

Your Rights as a Data Subject

Subject to the requirements of Applicable Law, you have the following rights in respect of the Personal Data we hold about you. We will respond to valid requests within 30 days of receipt, and in complex cases we may extend this period by a further 30 days with prior notice.

To exercise any of the above rights, please contact us using the details in Section 16 (Contact Us). We may require verification of your identity before processing a request to prevent fraudulent or unauthorised submissions.

If you believe that we have processed your Personal Data in a manner inconsistent with this Policy or Applicable Law, you have the right to lodge a complaint with the relevant supervisory authority or data protection regulator in your jurisdiction.

Minors and Age Restrictions

The 8eff Platform is intended exclusively for users who are 18 years of age or older, or the higher minimum age required by the laws of the operator or licence jurisdiction. We do not knowingly collect Personal Data from individuals under the age of 18.

If we become aware that Personal Data has been collected from a minor without verifiable parental or guardian consent, we will take immediate steps to delete that data from our records and, where applicable, restrict access from the relevant account or device.

Parents and guardians who believe that their minor child has accessed the Platform or submitted Personal Data to 8eff are encouraged to contact us immediately using the details in Section 16.

Data Security

8eff implements reasonable and appropriate technical and organisational security measures to protect your Personal Data against unauthorised access, accidental loss, alteration, disclosure or destruction. These measures include, but are not limited to:

• Encryption of data in transit using TLS (Transport Layer Security) protocols;
• Access controls that restrict data access to authorised personnel on a need-to-know basis;
• Regular review of data handling processes and security configurations;
• Use of reputable hosting and infrastructure providers with established security certifications.

While we take these measures seriously, no method of data transmission or storage over the internet is completely secure. We cannot guarantee absolute security and we encourage users to take their own precautions — including using strong, unique passwords and keeping devices up to date — to protect their personal information.

In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will take appropriate steps to notify affected users and, where required, the relevant supervisory authority in accordance with applicable data protection law.

Third-Party Platforms and Links

The Platform may contain references to, or contextual descriptions of, third-party betting and casino operators. Where navigational links to external websites are provided, please note that 8eff has no control over and accepts no responsibility for the privacy practices, data handling policies or content of those third-party websites.

This Privacy Policy applies solely to the 8eff Platform at https://8eff.cam. If you choose to access a third-party operator's website, you will be subject to that operator's own privacy policy and terms of service. We strongly encourage you to review the privacy policies of any third-party platform before submitting personal information or completing registration.

8eff is not affiliated with, endorsed by or responsible for Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank, Bank Alfalah or any other third-party service referenced on the Platform for contextual purposes.

Policy Amendments

8eff reserves the right to update, amend or replace this Privacy Policy at any time in response to changes in applicable law, our data processing practices or the features and functionality of the Platform. The updated Policy will be published at https://8eff.cam/privacy-policy with a revised effective date.

Where amendments are material — meaning they significantly affect how we process your Personal Data or your rights in relation to it — we will endeavour to provide notice through a visible announcement on the Platform's homepage for a reasonable period prior to the changes taking effect.

Your continued use of the Platform after the publication of an updated Privacy Policy constitutes your acknowledgement of, and agreement to, the revised terms. If you do not agree to the updated Policy, you should discontinue use of the Platform and, where applicable, contact us to exercise your data subject rights.

Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or the processing of your Personal Data, please contact the 8eff privacy team. We aim to acknowledge all enquiries within two business days and to provide a substantive response within five business days.

To exercise any of your data subject rights described in Section 11, or to submit a privacy complaint, please include your full name, a description of your request and sufficient information to allow us to verify your identity and locate your data.